Cooke Optics, Panavision, RED Digital Cinema, Canon, Blackmagic Design, CW Sonderoptic, and Sony take steps to officially standardise lens metadata on /i Technology protocol

Las Vegas, NV, USA – 20 April 2017 – Cooke Optics announced today that Panavision, RED Digital Cinema, Canon, Blackmagic Design, CW Sonderoptic and Sony are embracing an industry-defining project to standardise the collection of lens metadata from PL and selected Panavision mount lenses on the /i Technology protocol. While the value of metadata is…

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TSL Products Marketing Collateral

BACKGROUND TSL Products designs, manufactures and markets a range of hardware and software solutions for audio monitoring, broadcast control and power management, that serve the television broadcast, cable, satellite, IPTV and IT industries. As an expansion of an ongoing retainer they approached Bubble to design and deliver sales and marketing collateral. OBJECTIVE Redesign existing materials…

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ISE 2017 – trade show activity

BACKGROUND Integrated Systems Europe is the world’s largest AV and systems integration show. With over 1,192 exhibitors and 73,413 visitors attending the show, Bubble’s clients turned to the agency to make sure their presence was noticed and to help them cut through the noise. OBJECTIVES To raise awareness of each client’s presence at the show…

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Cooke Optics Embraces Social Media

BACKGOUND Cooke Optics, the British manufacturer of hand-crafted precision lenses for film and television, is highly regarded in the cinematography world, with a worldwide fanbase of cinematographers from Hollywood films to ambitious film students. OBJECTIVES To build a strong online community; to see and share stories, images and video of Cooke’s lenses in the field…

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Cooke Optics Wins An Oscar®

BACKGOUND Cooke Optics, the British manufacturer of hand-crafted precision lenses for film and television, was awarded a rare Scientific and Technical Academy Award® of Merit. OBJECTIVES To generate coverage in mainstream as well as industry press, highlighting the company’s then-127 years of British manufacture and continuing innovation in design, development and manufacture of advanced camera…

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BVE: Managing Trade Show Publicity

BACKGOUND BVE, the premier event for the UK broadcast, entertainment and media technology industries, approached Bubble Communications to publicise the show and run its busy press office. OBJECTIVES To position BVE as ‘must-attend’ industry event where leaders from the broadcast, entertainment and media space come together to network, get up to speed on new technology…

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Avid in Sports

THE BRIEF Technology giant Avid is a market leader in the film and broadcast industry and looked to Bubble to help them replicate this success in the Sports Industry. Avid and its partners has enabled some of the greatest sporting moments to be produced. This year it wanted to raise its profile and position itself…

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Cooke Optics reveals S7/i Full Frame Plus lenses at NAB 2017

Cooke Optics, the multi-award winning manufacturer of precision lenses for film and television, will launch the S7/i Full Frame Plus prime lens range at NAB 2017. The new range is designed to cover the emergent full frame cinema camera sensors, up to the full sensor area (46.31mm image circle) of the RED Weapon 8K. The range is scheduled to ship from June 2017.

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Bubble’s A-Z of NAB 2017

Carry a light jacket, water and sunscreen everywhere. It may sound silly, but even in the middle of summer, you’ll want to carry a light jacket or wrap with you—it may be scorching hot outside, but casinos overcompensate by blasting the AC.

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